FVMS received a VA Main Street grant to move forward with branding Downtown. Forever Revolutionary is the tag line with a new logo that complements the Fredericksburg region’s Timeless’s brand. This website, the redesigned gift cards and LoveFXBG cards resulted from this grant. Coming are new open late flags, banners on Market Square Alley and other promotional materials to brand Downtown. FVMS encourages our Downtown Businesses to use the new logo in their marketing activities. See Downtown Logo Usage under Business Resources. If you have an interest in branding as we move forward, reach out to DD Lecky.
Discover Downtown Series
One thing we all have in common – we are all ambassadors for Downtown. To be better ambassadors to our visitors and residents, a series of educational programs will be offer highlighting our historic assets of Downtown. Be an informed ambassador! Look for upcoming dates under the calendar, Main Street Workshops & Events
We work with a variety of partners to bring in speakers and consultants to answer the needs from our business and property owners Reach out to Brian Lam at Brian@skintouchtherapy.com if you have an idea for subject! Look for upcoming classes under the calendar, Main Street Workshops & Events.
Below are the main activities that FVMS participates in. Check out our article on “How to Work with the Events Downtown” under the Business Resource Guide. Our calendar will showcase the many other events that affect Downtown.
Face the River
A public and private partnership with the City, with emphasizes the cleaning up the river bank because of its economic impact on Downtown. Current plans are concentrating on the riverfront within the 800 to 1000 blocks of Sophia Street. Reach out to Main Street leads, Tom Smith at TSmith1310@aol.com or David Dorsey at email@example.com to get involved.
Free Facade Design
Frazier Design Associates out of Staunton offers free faced designs for historic properties within the Main Street District. For more information, go to property owner page or reach out to FVMS Executive Director at firstname.lastname@example.org
Gift Card Program
Initiated in 2014, to retain capital Downtown, it’s an easy gift solution for someone who loves Downtown. There are no fees for the business owner to participate in the program. Dominations are in $5, $10, and $20 increments. Cards can be purchased at the Visitor Center, Libertytown Arts Works and on line. Any questions on this program, contact email@example.com.
FVMS is the main lead in the Look and Feel of Downtown for the Holiday season. Want to join in the planning process for the holidays, reach out to firstname.lastname@example.org.
A successful marketing campaign with over 13,000 uses on Instagram in 2016. This is an ongoing digital campaign that promotes what we love about Fredericksburg. Reach out to Fred Wellman for specifics.
Open Late Initiative
FVMS provides a free Open Late flag for businesses that are open to at least 8pm. The goal is to encourage reasons to visit Downtown after 5pm. Look under business resources for all the details.
The first visual project completed for FVMS with the help of numerous volunteers, Tree Fredericksburg, Department of Public Works, and Roxbury Nursery. Over 25 planters are located though out Downtown and in the Market Square Alley. At least twice a year, the planters are changed out for the different seasons. If you want to help beautified Downtown, reach out to Mike Carmody.
A creative way to announce your business Downtown or brag about an expansion or celebration of a special anniversary. MJ Stone email@example.com can set you up. Visit the Business Owners Resource page for more info.
Sewer and Water Line improvement Project
Since 2016, the 1000 to 500 blocks of Caroline Street have been dealing with water and sewer line replacements. To help remedy the reduced pedestrian traffic during construction and facilitate smooth communication between the city and the merchants, Main Street created a Facebook page, Caroline Street Water Line, a short video about our “FIND James and George” game, Open for Business flags, and coordinated a public information session with DPW and the Downtown.