Why do you #LOVEFXBG?
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Why do you #LOVEFXBG?

Fredericksburg VA Main Street and the City of Fredericksburg Announce Share the #LOVEFXBG CAMPAIGN

Marketing campaign highlighting the many reasons to LOVE Downtown Fredericksburg.


“LOVE” still lives in the ‘Burg!  The #LOVEFXBG campaign launched in February 2015 to coincide with Valentine’s Day.  The hashtag was hugely successful across all Fredericksburg VA Main Street social media platforms with over 24,000 uses on Instagram alone.  This year, Fredericksburg VA Main Street is re-launching the #LOVEFXBG social media campaign with coasters and has partnered with the City of Fredericksburg’s Office of Economic Development and Tourism.


There are thousands of things that make our city special. And we want you to share what you think that makes Fredericksburg, Virginia such a remarkable place to live, work and play.  Over 5,000 coasters are being distributed to the retail, service and restaurants throughout downtown by Friday, February 2. There are two different coasters designed by Pete Morelewicz, a Fredericksburg-based artist and graphic designer. Pete’s work can be seen around Fredericksburg shops and galleries, as well as in the city garage. His website is www.printjazz.com.  “Coasters were chosen this year as a fun and visual way to get the Community engaged in the question “ What do you LOVE most about Fredericksburg? “ said Ann Glave, Executive Director of the Fredericksburg VA Main Street.


Tell us who or what makes the city so LOVED by sharing your answer on the coasters by following these steps:


  1. Write your answer on the coaster under the question – What do you love most about Fredericksburg?
  2. Snap a photo or video incorporating the coaster
  3. Post to your favorite social media site
  4. Comment on what you love by using the hashtag #lovefxbg
  5. Share, tag, and follow us on:

Twitter.com/fxbgDntn   Facebook.com/FredericksburgDowntown   Instagram.com/fxbgdntn


We will repost our favorites – so get creative and have fun! The answers are sure to warm and inspire you to discover the many reasons to shop, dine, and enjoy Downtown Fredericksburg.  We encourage everyone to get involved.  Businesses, visitors and residents can use the #LOVEFXBG to talk about their favorite places, activities and things they love most about Downtown Fredericksburg.  With every post and comment, we share the love. Share the results through social media and other means. Use the #LoveFXBG.


You can learn more about the campaign at the Fredericksburg Main Street website https://www.fredericksburgdowntown.org/news and follow the campaign on Facebook https://www.facebook.com/FredericksburgDowntown and Twitter @FxbgDNTN.


ABOUT THE FREDERICKSBURG VA MAIN STREET INC: The Fredericksburg VA Main Street Inc. is a 501(c) 3, non-profit organization where their mission is to preserve Fredericksburg’s historic fabric and rich cultural history while encouraging a thriving economic future. Fredericksburg’s downtown is a place that balances historical identity with a strong modern presence. The Fredericksburg VA Main Street Inc (FVMS) is affiliated with the Virginia Main Street Center. It assists Virginia communities in developing their own self-help revitalization programs.